Insight Direct Company Press Release

Insight Direct Introduces Google MapsTM Integration For ServiceCEO
The latest enhancement to the most widely used field service software solution

(Boston, MA) - September 4, 2008 - Insight Direct, makers of ServiceCEO®, announced today their new integration with Google Maps™. Now, the most widely used field service software has enhanced dispatching and routing optimization features to allow their customers to map out their job routes more efficiently than ever. This leads to reduced windshield time, decreased costs, and increased billable hours, the lifeblood of all service organizations.

With increasing fuel costs, field service businesses need to optimize their job routes and minimize driving time more than ever. In order to fulfill this need, Insight Direct knew it needed a world-class mapping solution to complement their dispatching and scheduling optimization modules. "Constantly updated maps, ease of use, wide geographic coverage, and the power of Google's technology were the deciding factors in choosing " Google Maps™ API Premier," said Christopher Chapman, Chief Operating Office of Insight Direct. "Working closely with Google and utilizing Google Maps API Premier, we were able to seamlessly integrate Google Maps in ServiceCEO so that users can intuitively and quickly make the best scheduling and dispatching decision. The great thing is that they can do this quickly while on the phone with the customer; decreasing administrative phone time and increasing customer satisfaction."

"If you manage a field service business, ServiceCEO makes your job easier," said Mark Kushinsky, Chief Executive Officer of Insight Direct. "And now with "Google Maps™" integrated in ServiceCEO, your employees will spend less time behind the wheel. You'll increase productivity, billable hours, and reduce fuel consumption and windshield time."

"Google is pleased that Insight Direct has used Google Maps API Premier to provide ServiceCEO users with familiar, interactive maps," said Dan Israel, Product Marketing Manager, Google Enterprise. "ServiceCEO's use of Google Maps will increase the efficiency of their routing and dispatching features with constantly updated, accurate mapping."

ServiceCEO, with Google Maps™ integration, is available for purchase through Insight Direct. For more information, call 1-800-471-4200 or visit www.insightdirect.com today.

About Insight Direct, Inc.
Boston-based Insight Direct develops and markets the award-winning product ServiceCEO that enables field service organizations to manage their day-to-day operations, including scheduling, dispatching, invoicing, inventory management, customer marketing, payroll and much more. ServiceCEO is recognized as the leading business management software solution for the field service industry which includes HVAC, Plumbing, Residential and Commercial Cleaning, Computer Services, Alarm and Security, Pool and Spa, and many other service industries. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 28 countries to over 17,000 customers including more than 50 franchisors such as Critter Control, Expetec Technology Services, Handyman Network, THE MAIDS Home Services and SparkleWash. For more information, visit www.insightdirect.com or call 800.471.4200.

Google and Google Maps are registered trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Jen Moss
Insight Direct
(857) 207-3413
jmoss@insightdirect.com