One of the Largest Maid Services Franchisors in the United States Turns to Insight Direct's ServiceCEO to Help Improve Business Operations and Efficiencies

Boston, MA - November 14, 2006 -Insight Direct, a leading provider of business management software for field service companies, announced today that THE MAIDS Home Services, one of the largest residential cleaning franchises in the United States, has selected Insight Direct's ServiceCEO ^® as its software platform to manage the franchise's 165 operations.

THE MAIDS use ServiceCEO to manage its franchisees' business operations including scheduling, dispatching, work orders, estimates, payroll, marketing and more.

THE MAIDS developed an aggressive 9-10 month roll-out plan of ServiceCEO to its franchisees. The franchise has successfully implemented ServiceCEO in 40 of its franchise locations, and expects to have all franchisees up and running on ServiceCEO by early summer 2007.

"We selected ServiceCEO because it is without a doubt, the best-of-breed solution in our industry," said Dan Kirwan, chief operating officer for THE MAIDS. "Working with Insight Direct has been a great experience for our franchise. We consider them a true partner that really understands our business and the unique challenges and needs that face a franchise organization."

"We're thrilled to have THE MAIDS join our growing list of franchise customers," said Insight Direct CEO Mark Kushinsky. "We look forward to a very successful and long-term relationship."

Prior to using ServiceCEO, THE MAIDS had developed and maintained proprietary software. Rather than incur the heavy costs and resources associated with maintaining its own software, THE MAIDS conducted an extensive search and evaluation for a solution that best fit its goals and provided a long-term leading edge solution.

Kirwan believes ServiceCEO gives their franchise a competitive advantage in the marketplace and expects the software to directly impact the franchise's profits and efficiencies.

"We recognize that developing software is not our core competency, said Kirwan. "ServiceCEO allows us to focus on what we do best and that's working closely with our franchisees and helping them grow their business."

Kirwan said that one of the keys to their franchise's successful rollout has been the training and support resources provided by Insight Direct including online classes, training videos and documentation. Leveraging those resources, THE MAIDS developed its own implementation and training course that enables each franchisee to get fully trained and using ServiceCEO within one week.

About Insight Direct
Insight Direct develops and markets ServiceCEO, recognized as the leading business management software solution for the field service industry. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 28 countries to over 3,000 customers including COIT Services, Critter Control, Expetec, Handyman Network, THE MAIDS Home Services, Professional Carpet Systems, Scheidt & Bachmann USA, SparkleWashand Unilever. For more information, visit www.insightdirect.comor call 800.471.4200.

About THE MAIDS Home Services
THE MAIDS Home Services, founded in 1979. Rated as the fastest-growing residential cleaning franchise in Entrepreneur magazine for the past three years, THE MAIDS is one of the oldest and largest residential cleaning franchisers in the United States and Canada, serving over 40 states and four provinces in North America. For more information, visit www.maids.com.

Media Contact:
John Ponte
Insight Direct, Inc.
800.471.4200 x275
jponte@insightdirect.com