July 17, 2006

Handyman Network Franchise Deploys ServiceCEO® to Manage Business Operations, Improve Efficiencies and Lower Costs


Boston, MA - July 10, 2006 -Insight Direct, a leading provider of business management software for field service businesses, announced today that Handyman Network, Inc., has selected Insight's ServiceCEO software to manage the company's network of franchisees.

Handyman Network, which is headquartered in Long Beach, CA and specializes in home improvement services, managed its business operations with third-party software programs for several years until the company simply outgrew them and required a more complete business management solution. That's when the company selected ServiceCEO from among a host of other software programs.

"Due to the rapid growth of our business, it was important for us to find a solution that catered to the service industry and that could meet our existing and future needs," said Handyman Network President and CEO Brian Kaskavalciyan.

Kaskavalciyan cited ease of use and Insight Direct's expertise in the service industry as key reasons why the franchise invested in ServiceCEO. Kaskavalciyan also said that ServiceCEO's ease of configurability also allowed the franchise to deploy the product rapidly - only taking about four weeks from the point of selecting ServiceCEO to the rollout of the product. Handyman Network has already completed the full rollout of ServiceCEO to half of its 28 franchisees with plans to also offer the solution to any new franchisee that opens for business in the future.

"We're thrilled to have Handyman Network join our growing list of handyman and franchise customers," said Insight Direct CEO Mark Kushinsky. "We look forward to providing the technology and service they need to continue to grow and operate efficiently."

Prior to selecting ServiceCEO, the franchise had used a third-party custom-built program and a web-based system, but quickly became saddled with each programs' lack of stability and costly upgrades. ServiceCEO will manage each franchisee's day-to-day business operations including processing work orders, estimating, scheduling, billing, tracking customer data, and more. In addition, ServiceCEO gives Handyman Network, the franchisor, the ability to view into each franchisee's daily operations and track their success.

"My staff loves ServiceCEO and our franchisees have quickly adopted the software." Kaskavalciyan said.

About Insight Direct
Insight Direct develops and markets ServiceCEO, recognized as the leading business management software solution for the field service industry. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 28 countries to over 3,000 customers including COIT Services, Critter Control, Expetec, Handyman Network, Maid to Perfection, Professional Carpet Systems, Scheidt & Bachmann USA, SparkleWashand Unilever.. For more information, visit www.insightdirect.comor call 800.471.4200.

About Handyman Network
Handyman Network was co-founded by Brian Kaskavalciyan, CEO and is headquartered in Long Beach, CA. Since opening on March 1, 2000, Handyman Network has become one of the leading home improvement companies in Southern California, employing only skilled handymen and servicing thousands of clients throughout the area. Additionally, 28 Handyman Network franchises are now operating throughout North America, providing reliable, professional, and high-quality services to homeowners in U.S. and Canadian communities. For more information on Handyman Network, Inc., call 888.876.1148 or visit www.Handyman-Network.com.

Media Contact:
John Ponte
Insight Direct, Inc.
800.471.4200 x275
jponte@insightdirect.com