Press Releases

July 15, 2004

Insight Direct Announces First Half 2004 Sales Results

Boston, MA -- (BUSINESS WIRE) -- July 15, 2004 --Insight Direct today announced a 157 percent growth in revenues for the first half of 2004 over the same period in 2003. This is the highest growth rate of any half in the company's history. Moreover, sales during the first half of 2004 exceeded the total revenues generated during 2003.

"We are excited about our growth in the first half of 2004," said Mark Kushinsky, CEO, Insight Direct. "The investments we made in ServiceCEO and the partnerships we built with COIT Services, MilliCare Commercial Carpet Care, Service Brands and others have allowed us to introduce exciting new product features and service offerings this year. As a result, new customers find ServiceCEO an easy investment decision, and existing customers are able to quickly learn new ways that ServiceCEO can help their businesses grow."

Insight Direct is a privately held corporation founded in 1997 that has grown exclusively through customer sales. Since its inception, the company has listened intently to customers from more than 50 field service industries to establish ServiceCEO® as the leading Field Service Management solution. Today ServiceCEO manages the day-to-day operations of more than 2,000 companies with estimated annual sales of over $500 million.

First Half Highlights:

•	Staffing grew from 12 employees at the end of 2003 to 22 by July 2004. The company expects to hire an additional 8 people in the second half to reach a headcount of 30 by December 2004.
•	Over 400 new customers added. ServiceCEO has now been deployed in 46 states in the U.S. and 15 other countries including Australia, Canada, England, Japan, Mexico, South Africa and Spain.
•	Nine new large account customers were added, including COIT Services, Service Brands International and SparkleWash.
•	More than $500,000 was invested in software engineering, funded jointly by large account customers and Insight Direct.
•	An online Member Centerwas launched in March 2004, providing customers:
	-	Unlimited access to live, online training classes run by ServiceCEO experts
	-	Pre-recorded training videos for viewing and downloading at any time, day or night
	-	ServiceCEO upgrades and release notes
	-	Access to our Knowledge Base containing hundreds of solutions to common issues and questions - the same Knowledge Base our technical support engineers use each day
	-	Direct access to our technical support engineers via online support ticket submission, telephone, e-mail and web-interactive

ServiceCEO controls the entire job cycle from estimating, scheduling, dispatching and work orders to back office processing of wireless field response updates, job costing, invoicing and accounts receivable. In addition, ServiceCEO provides robust customer relationship management, service contract/warranty tracking and inventory control along with employee job performance tracking, equipment assignment, commission calculations and payroll.

About Insight Direct
Insight Direct develops and markets ServiceCEO, recognized as the leading business management software solution for IT service and other field service businesses. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 15 countries to over 2,000 customers, including almost 500 IT services businesses. Some of Insight Direct's customers include COIT Services, Critter Control, Maid to Perfection, MilliCare Commercial Carpet Care, Mr. Handyman, Professional Carpet Systems, Scheidt & Bachmann USA, SparkleWashand Unilever. For more information on this Boston-based company, visit www.insightdirect.comor call 800.471.4200.