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Press Releases

September 08, 2005

Merrymeeting, Inc. Selects ServiceCEO Business Management Software For Its Maids to Order Franchise

Boston, MA and Independence, OH -- (BUSINESS WIRE) -- September 8, 2005 --Merrymeeting ^®, a leading investment firm specializing in the acquisition and development of franchise systems, and Insight Direct, Inc. announced today the signing of a licensing agreement making ServiceCEO ^®the exclusive business management software solution for Maids to Order ^®'s 49 franchises throughout North America.

"We have built our own proprietary software for other Merrymeeting franchise systems, but for MTO we decided that an off-the-shelf software package would be the best approach," said John Davies, CEO, Maids to Order. "MTO franchisees need a complete field service management package to meet our plans for growth and once we took a look at ServiceCEO we knew trying to duplicate all of its features would not be cost effective."

Robin T. Miller, VP Business Development, Insight Direct noted that "Maids to Order has become the sixteenth maid service franchisor to partner with Insight Direct and joins over 800 other independent maid service businesses using ServiceCEO. We look forward to helping MTO achieve its growth plans by implementing a franchise-wide standard software solution."

About Maids to Order
MTO is a rapidly growing residential and commercial cleaning franchise system with units in 19 states. It is a subsidiary of Merrymeeting, Inc., an investment firm with over 850 franchised locations specializing in the acquisition and development of franchise systems and related services. To learn more, visit www.maidstoorder.comor www.merrymtg.com.

About Insight Direct
Insight Direct develops and markets ServiceCEO, recognized as the leading business management software solution for IT service and other field service businesses. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 15 countries to over 2,000 customers, including almost 500 IT services businesses. Some of Insight Direct's customers include COIT Services, Critter Control, Maid to Perfection, MilliCare Commercial Carpet Care, Mr. Handyman, Professional Carpet Systems, Scheidt & Bachmann USA, SparkleWashand Unilever. For more information on this Boston-based company, visit www.insightdirect.comor call 800.471.4200.