Marketing Specialist
Job Description
If you love marketing, hold on to your seat. In this position you will work with the most talented minds in marketing and sales. You will have the opportunity to grow and learn but also flex your marketing muscle.
Our marketing department is small and agile. Your ideas, hard work and excitement will make an impact immediately.
We are Insight Direct, a growing technology company founded on the success of our leadership team, strength of our excellent product and services, and the hard work of our great employees. We work hard and play hard to meet the needs of our customers and plan to change an industry of millions of service companies around the world.
We're currently searching for a Marketing Specialist who can step in to execute and measure our blend of marketing programs that generate leads and increase sales. We're seeking that bright, dynamic, individual that is ready to learn new things but also ready to share their experiences.
Don't Apply If:
- You think advertising, branding, colors, look & feel, and PR define marketing.
- You think marketing can be successful without collaborating with sales.
- You think you can be an effective marketer without communicating with customers and prospects.
Do Apply If:
- You think marketing should not live in a vacuum, and that marketing really is about helping your company sell things and grow
- You can bring excitement to an organization
- You want to be mentored by the senior member of our marketing consulting firm, an expert in creating 'marketing that sells'
Responsibilities
- Manage and execute direct mail and/or e-mail marketing campaigns and track customer responses from inquiry to sale closure (i.e., execute closed-loop marketing)
- Assist with marketing initiatives including SEO rankings and PPC costs
- Collaborate with graphic designers and print/mail vendors for direct mail pieces and other sales/marketing collateral
- PR; generating press releases, securing coverage in trade publications and online sources
- Execute print advertising, including researching new publications, associations and opportunities for exposure
- Responsible for mailing list research and acquisition
- Manage trade show activity and speaking engagements
.
Requirements
- Minimum 2 years marketing experience , preferably in the software industry
- BA/BS in Marketing (or Business)
- Excellent writing skills that translate seamlessly to e-mail messages, print materials, advertisements and presentation materials
- Coordinated use of CRM applications (Salesforce.com) and e-mail marketing tools (like, Gotmarketing, Constant Contact, ExactTarget)
- Ability to juggle multiple projects, listen to and incorporate multiple points of view
- Ability to quickly learn a new software product and clearly communicate its value proposition
- Proactive about researching and recommending targeted marketing programs
Other Notes
About Insight Direct, Inc.
Insight Direct develops and markets ServiceCEO ®, the leading business management software solution for field service businesses. At Insight Direct, we are dedicated to helping our customers, who represent many different service industries, run their businesses more efficiently.
Fast Facts:
- Located in Boston proper, just steps away from North Station, Haymarket, the North End and Quincy Market
- High energy, entrepreneurial spirited culture
- ServiceCEO is the leading business management solution in the Field Service Industry
We offer a competitive salary and excellent benefits including medical, dental, life insurance, 401k Retirement Savings Plan, paid time off, and commuter benefits.
How to Apply
To be considered, please e-mail your resume, salary requirements and the answer to the question below to
- Why do you think you are right for this role? Be specific, and do not write, "because my background and acquired skills would more than suit the needs of your company, and requirements for this position."